She Conquers Dirt Your Stories

Jessy Greenland – She Conquers Dirt

Jessy Greenland

Salon Owner to Offroad Rockstar:  Her Journey Into Jeep Racing & Suspension

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About Jessy

jessy greenland ladies offroad network she conquers dirtJessy “Rockstar” Greenland is a longtime Jeep enthusiast, off-road racer and suspension educator whose path into motorsports began later in life, and on her own terms. Raised in Oklahoma, Jessy spent over four decades building a successful career as a hair artist and salon owner while raising three children as a single mother. Once her kids graduated high school, she finally gave herself permission to chase a lifelong dream: offroad racing and vehicle building.

Her turning point came in 2017 when she competed in the Ladies Offroad Challenge with Charlene Bower, igniting her transition from enthusiast to competitive driver and industry professional. Jessy went on to race Dirt Riot, compete in the Artemis Rally ~ taking the podium every time and winning first place in 2025 ~ and set her sights on King of the Hammers. As her family grew to include three grandchildren, Jessy shifted her focus toward education, mentorship, and industry impact rather than full-time racing.

Since 2018, Jessy has worked with Metalcloak and the CTI Tour, traveling the country to help more than 15,000 off-roaders understand and dial in their Jeep suspension setups. A certified welder-in-training and hands-on builder, she is deeply committed to teaching women to maintain, repair, and truly understand their vehicles. Now based in Montrose, Colorado, Jessy continues to mentor new drivers, advocate for women in off-road, and pass the values of stewardship, work ethic, and adventure on to the next generation…including her grandkids.

What We Think

"What I always love most about conversations with Jessy is how honest she is about what this life really takes. She doesn’t sugarcoat the sacrifices, the windshield time, or the work behind the scenes and that honesty matters. Jessy is a reminder that success doesn’t have an age limit, or a timeline and that hands-on knowledge builds real confidence.” - Charlene

Intro

“There’s a lot more work behind the scenes than people realize.”
“Family takes a back seat sometimes—and that’s the hard truth.”
“Don’t believe everything you see on social media.”
“This life looks glamorous, but it’s a lot of windshield time.”
“Problem-solving on the fly is part of the job.”
“Older off-roaders are full of knowledge—we need to listen.”
“If someone is trying to help you, appreciate that.”
“Suspension doesn’t have to be scary if you’re willing to learn.”
“You don’t just wake up successful—it takes dedication.”
“Find what you’re passionate about and focus on it.”

Contact Information

Song That Most Represents Their Career:

“Jeep Girl” – Jeremy Rowe

Influencial Quotes to Remember:

Listen to the older off-roaders and those that came before

Don’t believe the highlight reel on social media

Success requires sacrifice and dedication.

Appreciate those helping you grow.

Hands-on knowledge matters.

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