What is the Ladies Offroad Convention?

The Ladies Offroad Convention is an action-packed, interactive 4-day weekend educating, motivating, and guiding all offroad ladies. Our 4th Annual 2020 Convention will now be held in Phoenix, Arizona   July 30 - August 2.  Ladies will have many hands-on opportunities to gain all types of offroading skills, learn and engage with other offroad ladies as they share their stories, and most importantly laugh the whole way!

  • 2020 has offered a series of challenges to overcome. Hosting our Convention in a safe and proper means is very important to me. Moving it from Grand Blanc Michigan to Phoenix Arizona was a hard decision to make! With majority of our Convention being inside to begin with, we will make sure that HEAT is not a challenge for our guests. Transferring from the Hotel to other air conditioned environments will be the only exposure. Guest count will be limited to 30, with each understanding that we are all engaging at our own risk. To include those that may not feel comfortable making the trip, but want to participate, we will have a dedicated streaming camera and packages with tools to feel like you are with us hands-on from home! 

"As I travel across the country I am lucky to meet amazing offroad ladies, that all tend to say the same thing:  'I wish we had a safe place to learn' or, 'I don't know any other offroad girls like myself.'  Well, we are answering both of those requests all while hosted by my team and myself in a fun and exciting style that we love to provide!  This is a first in the Offroad Industry and I am excited to provide a platform for Ladies to shine!"  ~ Charlene

Click here to check out last years event in Atlanta, GA

Click here to check out 2018 event in Salt Lake City, UT

Click here to check out our first Convention in Colorado Springs, CO

2020 Updates Starts @ 5min

Who is Invited?

YOU!  Every offroading Lady out there should be in attendance!  Whether you are a driver, co-driver,  racer, passenger, mother, business owner, worker, or hobbyist, you are welcome. We aim to meet the needs of every lady who loves offroad by providing a space to learn more about offroad activities, plus share experiences and stories with other ladies that share the same passion.

Ladies at every level of offroading will find something to participate in and push themselves to learn more in a comfortable and fun environment.  4x4, MX, ATV, SXS Enthusiast, Racers and Business Owners are encouraged to meet like-minded ladies.  No vehicle is necessary, in fact, it is discouraged.

Ladies 18 years or older are welcome.  Mothers or guardians, feel free to bring your daughter. 13+ years old can attend accompanied by an adult.


WHEN:  Thursday, July 30, 2020 to Sunday, August 2, 2020
WHERE:  Phoenix, AZ
LIMIT:  Attendance is limited to 30 Guests* and will sell out. 
PRICE INCLUDES:  Two days of Instruction + Exciting Adventure + Multiple Activities & Parties + All Meals for 4 days + Transportation to & from Airport (PHX) and Events. Essentially, it is an all inclusive-price. You are responsible for your travel expenses to Phoenix, lodging, and any additional alcohol beverages.

$500 Per Person + you can add one friend or family member for only $250!
Buy One, Get One Half Off!


2020 SPECIAL: Virtual Guest

Join in on the Activities from the comforts of your home. You will receive a package in the mail prior to the Convention that has your registration gifts and packets for the different classes so you can participate hands-on as well! You will be included in our pictures and at dinners. There will be a dedicated person running the online streaming to make sure that your questions are asked and answered along the way as well. 

$199 - MUST be registered by July 24th to receive the package!


  • 10% off for Members Applied at Checkout
  • Save Your Place non-refundable deposit of $100 is available today. Registration must be paid in full by July 15, 2020 or the opportunity will diminish as seats are filled. Click here to save your spot!
  • Price is all-inclusive, excluding travel, lodging, and alcohol. 
  • Reserve your hotel room -group rate information, and traveling to the event: click here COMING SOON.
  • Minimum 18 years old, 13+ years old if accompanied by an adult.


Unique to 2020, we will be staying in a Private Facility.  In person registrants will get the information closer to event. Participants will have the opportunity to stay in a hotel if desired, location information will be distributed directly.

There will be a ride from PHX airport.  We will work with you on your arrival and departure times.


Flights to Phoenix International Airport (PHX) will have ground transportation supplied by the event to the hotel and back.  There is also Mesa-Gateway Airport (AZA) as an option. 

ARRIVAL:  Event Doors open at 10am Thursday morning and we do encourage you to be there - it is a full day of activities.
We suggest arriving on Wednesday if possible. 

LATEST Arrival should be 1pm on Thursday.  > PHX - Arrive at Latest by 12:00pm (noon)
*Note: These times do not allow you time to have much time to participate in the Thursday Stations.  These are the Latest Times to arrive for transportation.

DEPARTURE:  We have a full morning planned for Sunday that you will want to participate in, including our Giveaways that you must be present to win.
Please book flights to leave after below times on Sunday, so you can enjoy a great morning and get to your flight on time.
> PHX or AZA - Depart at Earliest by 3:00pm

To participate in the Sunday Optional Giveback Activity, please book your flights later in the evening.
> PHX or AZA - Depart at Earliest by 7:00pm   
*We ask that you either commit or leave before the charity event. We don't want to interrupt the charity program with goodbyes.  

DRIVING:  Use the Phoenix International Airport as your driving location for now.

Please plan on arriving by 10am or by 12:00pm at the latest to get you checked in by 1pm.  This is the latest time, it does not allow you to participate in the Thursday station activities.

Please plan on leaving after 12:30pm on Sunday.

To participate in the Sunday Optional Giveback Activity, please plan on leaving after 4:30pm.
* We ask that you either commit, or leave before the charity event.  We don't want to interrupt the charity program with good-byes.  

There is no need to drive or bring your 4x4 vehicle, unless that is your driver. We will supply vehicles and transportation as necessary.

Preliminary Schedule

Preliminary Schedule that will change and be enhanced over the course of time and event announcements:

2020 Ladies Offroad Convention:

Wednesday - July 29, 2020:

  • Consider Arriving at Phoenix Intl Airport, or drive into specified location the day before.
  • Casual Evening Reception (not hosted)

Thursday - July 30, 2020:

  • Arrive at PHX Airport, or drive into specified location. Please be checked in no later than 12:00pm.
  • 10:00am - Start Time!  (You really don't want to be late)
  • Afternoon - Charlene Opening
  • Dinner - Hawaiian Theme
  • Evening - Keynote Speaker 

Friday - July 31, 2020:

  • All Day - Educational Seminars
  • Dinner - Polka Dot Theme
  • Evening - Keynote Speakers (2)

Saturday - August 1, 2020:

  • All Day - Adventure Day
  • Evening - 2nd Annual Gala - Roaring 20's in Auto City Theme - Challenge Top 10 Announcement, Road to Leadership Certification Ceremony

Sunday - August 4, 2019:

  • 8:00am - 8:45am - Planning meeting for Charity Activity
  • 9:00am - 12:00pm - Brunch with Closing Activities
  • 12pm - Checkout
  • 1:00pm - 4:00pm - Optional Charity Activity with Lunch
  • Dessert First Dinner for those who stay (not hosted)

Monday - August 5, 2019:

  • Unofficial Wanna Go AZ Wheelin' Opportunity - Seats will be available.



Thursday we will start the activities as soon as you arrive and check-in with our welcoming staff at 10am.  There will be stations set up around the conference room where you can learn something new or test your skills.  Simple, fun but may also be challenging.  Of course we will add a little competitive spirit to the afternoon, so don't plan on coming in at the last minute.

Some examples of a station would be "How to put together a Pull-Pal", "How Lockers are Engaged, the Mechanics", "How to build a First Aid Kit", "How to Tie Knots".  Each station is built to be a casual 15-20 minute stop.  

These unique stations will be ideas of, and hosted by, our 2016 Ladies Co-Driver Challenge Top 10, the 2017, 2018, 2019 Ladies Offroad Challenge Top 10, and our Brand Ambassadors.  You will get to meet with them and other guests that we will welcome in for the day.



On Friday, you will get the chance to attend 5 seminars that will be lead by key industry professionals. There will be hands-on and interactive portions to each of the seminars. Because we will be streaming these seminars LIVE to ladies at home, we will all be on the same education track this year. You will be encouraged to sharpen your skills or attack a skill that you may not have tried before!  All of these seminars will be INSIDE for 2020.

Past Seminar Topics have Included: "Recovery 101", "Recovery 202", "Recovery 303""Outdoor Photography", "How To Back Up a Trailer", "Racer Strategy", "Offroad Marketing for Business and Racing", "Vehicle Sympathy and Maintenance", "Navigation 101", "Offroad Business Round Table", "Kids on the Trails", "Cooking Outdoors", "Overlanding 101", and more.  If you have a seminar topic that interests you, please email us for consideration.



The Adventure that we have planned is going to be awesome!  On Saturday morning we will leave the comforts of the convention center and go to a undisclosed location. I will tell you as we get closer, but as you can imagine with all of the industry that sits in that area, you will get to see and do things you would never have imagined that you would have the opportunity. Fitting the theme for the weekend, we hope that you will try something new and step outside of your comfort zone.


1/27 Announcement:
Saturday Night Gala Theme will be Roaring 20's in Auto City
This is going to be So Much Fun! 
CHAT about Outfits HERE

Listen to Charlene Talk about it @ 14:15 min
Facebook: CLICK HERE






Nightly Speakers


Thursday and Friday evenings we will utilize our time learning from some of the strong women in the Offroad Industry.  Each has a completely different story, outlook and communication style to deliver a motivational and intriguing message. 

Excellent Food

We love to indulge in excellent food and we have scoped out the best opportunities for our breakfasts, lunches and dinners - and of course snacks!  We are aware of special diets and can help accommodate them. 

Theme Parties Every Night


We like to party!  Each night we will host a themed party that will bring some entertainment and fun to the dance floor.  Enjoy a nice glass of wine with new friends or hop out onto the dance floor and show off your skills!  

Small Business


Owning a Small Business is a challenging tasks - we know!  Meet with other like-minded offroad business owners in a round-circle environment to work through challenges and solutions.  Charlene will also offer multiple classes on business and marketing.


Lady Racers, we will have a couple special programs for you to attend.  Learn more about Racer Marketing and Strategy, plus network with other racers that can help with building your competitive advantages.  Guaranteed to leave with a solid fan base too!

Meet People


All the ladies in attendance will be similar in nature to yourself.  Fun, excited to learn, willing to jump outside the box, and looking to meet others. Through different activities you will get to meet and work with the whole group.



Who doesn't like to shop?  We will have our Ladies Offroad Network store open, featuring new items, trinkets, and offroad products.  We will have the I'm Not Just a Girl line on display alongside our Partner and Sponsor booths that will be offering special discounts and opportunities specifically for the Ladies in attendance.

The industry professionals working the booths are here specifically to help engage, educate, and encourage women in offroading. So, please take time to speak to each and utilize their knowledge in this unique opportunity. 



Giving back, helping others, and being kind are extremely important to Charlene.  The final event of the Ladies Offroad Convention weekend will be built around helping and motivating others with the skills learned over the weekend. 

This event is listed as an optional event to allow ladies to travel early if needed. We sincerely hope that everyone will have the opportunity to stay and participate.  Details will follow when appropriate.