Please take time during your SEMA Week to come and visit with us! When: Thursday Morning  7:30am – 9:30am Where: BFGoodrich Tires outside booth display – SCORE Silver Lot #3, Outside South…

(Circus Ringmaster) LADIES and Gentlemen! STEP right up, step right up. Come one, come all, from far and wide. DARE to take a peek inside. THIS is the “Greatest show…

by Ben Bower, Bower Motorsports Media 40 some years ago was my first SEMA experience. I was just slowing down from offroad racing but still had the need for speed…

My ideals and goals for Lyft Offroad for the long term have grown and flourished. I just needed to know how exactly I should translate everything that was going on in my mind for my company and use it in the real world to create a thriving business. That’s where the Ladies Offroad Business Training came in. Charlene Bower selected a small group of off-road women that she recognized as being in a similar stage and would benefit from intensive training.

We had a short period of time to go over a TON of information, and Charlene wasted no time at all! There were a lot of topics covered, but Charlene was focused on going in depth on topics that answered specific business questions our group had. Our group consisted of 5 women who are new owners of off-road businesses, and the coolest part, is that we all specialize in something different. So, not only did we get to learn about new companies, but we also got to meet other women who are going through the same struggles and successes.

This may not seem much like a skill, but actually I am finding it is, especially with the reach of social media.  As an example:  I was recently at a…

Charlene Bower, Kristie Moore, and Leah Singleton are heading to Las Vegas, NV for the SEMA Show, Event #4 of the Ladies Co-Driver Challenge, from October 31st to November 4th, 2016. Because…