SEMA Show 2018 Highlights
BY Ben Bower SEMA 2018. What a show! In 1974, I attended The SEMA Show as an offroad racer. Little did I know that I would not miss another to…
BY Ben Bower SEMA 2018. What a show! In 1974, I attended The SEMA Show as an offroad racer. Little did I know that I would not miss another to…
Please take time during your SEMA Week to come and visit with us! When: Thursday Morning 7:30am – 9:30am Where: BFGoodrich Tires outside booth display – SCORE Silver Lot #3, Outside South…
(Circus Ringmaster) LADIES and Gentlemen! STEP right up, step right up. Come one, come all, from far and wide. DARE to take a peek inside. THIS is the “Greatest show…
by Ben Bower, Bower Motorsports Media 40 some years ago was my first SEMA experience. I was just slowing down from offroad racing but still had the need for speed…
My ideals and goals for Lyft Offroad for the long term have grown and flourished. I just needed to know how exactly I should translate everything that was going on in my mind for my company and use it in the real world to create a thriving business. That’s where the Ladies Offroad Business Training came in. Charlene Bower selected a small group of off-road women that she recognized as being in a similar stage and would benefit from intensive training.
Charlene Bower has a unique way of reaching into her deepest thoughts and pulling out an answer. I was with Charlene for 7 days; however, not all for the Ladies…
We had a short period of time to go over a TON of information, and Charlene wasted no time at all! There were a lot of topics covered, but Charlene was focused on going in depth on topics that answered specific business questions our group had. Our group consisted of 5 women who are new owners of off-road businesses, and the coolest part, is that we all specialize in something different. So, not only did we get to learn about new companies, but we also got to meet other women who are going through the same struggles and successes.
This may not seem much like a skill, but actually I am finding it is, especially with the reach of social media. As an example: I was recently at a…
As a bonus, we added The SEMA Show to the 2016 Ladies Co-Driver Challenge. What you may think would be the easiest event for me, was actually my hardest. I…
I have spent a good portion of my life literally working and saving money. In 2015, I had a last minute opportunity to accompany my girlfriend to Guatemala, a trip…
What a whirlwind! Although our days were long, they flew by as we roamed from one side of SEMA to another talking with vendors, participating in challenging activities, taking photos,…
After initially announcing three events that ladies could qualify to participate in for the Ladies Co-Driver Challenge, the annual trade-only SEMA Show was added to the Ladies Co-Driver Challenge as a fourth event.…