My ideals and goals for Lyft Offroad for the long term have grown and flourished. I just needed to know how exactly I should translate everything that was going on in my mind for my company and use it in the real world to create a thriving business. That’s where the Ladies Offroad Business Training came in. Charlene Bower selected a small group of off-road women that she recognized as being in a similar stage and would benefit from intensive training.

We had a short period of time to go over a TON of information, and Charlene wasted no time at all! There were a lot of topics covered, but Charlene was focused on going in depth on topics that answered specific business questions our group had. Our group consisted of 5 women who are new owners of off-road businesses, and the coolest part, is that we all specialize in something different. So, not only did we get to learn about new companies, but we also got to meet other women who are going through the same struggles and successes.

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My adventure actually started back at the end of April 2017 when I kept seeing posts on Facebook from Charlene to apply for the 2017 Ladies Offroad Challenge. I read through the whole thing and wow, my heart came alive when I read about the Achieve Tahoe event held on the famous Rubicon Trail. This particular event hits close to me because it serves the special needs community in a very unique way, and I so wanted to be a part of that.