Charlene Bower grew up in an off-roading family, enjoying annual trips to Dumont Dunes, the Rubicon, and other iconic off-road destinations. Charlene's first job was changing dirt bike tires at a motorcycle shop in Northern California. She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media in 2009. In just seven short years, she has built a media empire using trending media and communication platforms supplying the backdrop for some of the most successful racers, events and companies in the 4x4 market. Filling needs, she has built brands that include the online talk show Bower Power Hour, Race Team Store online marketplace, I'm Not Just A Girl clothing and jewelry line, Ladies Offroad Network website and events devoted to women offroaders, and Racer Marketing School for online education.
Charlene doesn't spend all of her time behind a desk; she's actually a dirt bike rider, hard core wheeler, and the only female member of the
Arizona Undertakers 4x4 club. In 2014 and 2015, she earned the title of "Fastest Girl Up Backdoor" at the
King of the Hammers Backdoor Shootout. With different contest winners in her co-driver seat, her teams took 2nd place in
RallyVenture in 2015, and in 2016, they placed
2nd in the Pro Class at
36 Hours of Uwharrie and 1st at
Rebelle Rally.
Charlene has been recognized by
BFGoodrich Tires as one of their Performance Team Members, and was recently voted by peers as the
Off-Road Motorsports Hall of Fame Industry Rising Star. In 2017, Charlene obtained her training certification from the
International 4-Wheel Drive Trainers' Association. Charlene champions for women in offroad. In 2016, Charlene hosted the 1st annual
Ladies Co-Driver Challenge. The wildly successful contest had entries from 91 women wheelers across the country, vying to have an opportunity to go on the road with Charlene to some of the top events in North America utilizing the
BFGoodrich Tires Jeep.
"I am honored to have had the opportunity to work in different segments of the offroad industry for 22 years! I am enjoying the opportunity to give back with my knowledge - helping racers be more successful off the track, enthusiasts be more successful behind the wheel, and businesses gain unique media exposure."
