Charlene grew up in an off-roading family, enjoying annual trips to Dumont Dunes, the Rubicon and other iconic off-road destinations. Charlene's first job was changing dirt bike tires at a motorcycle shop in Northern California. She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media
in 2009. In just seven short years she has built a media empire using trending media and communication platforms supplying the backdrop for some of the most successful racers, events and companies in the 4x4 market. Filling needs, she has built brands that include the online talk show Bower Power Hour
, Race Team Store
online marketplace, I'm Not Just A Girl
clothing and jewelry line, Ladies Offroad Network
website devoted to women offroaders, and Racer Marketing School
for online education.
Charlene doesn't spend all of her time behind a desk, she's actually a dirt bike rider, hard core wheeler and only female member of the Arizona Undertakers 4x4 club. In 2014 she earned the title of "Fastest Girl Up Backdoor" at the King of the Hammers Backdoor Shootout. She has been recognized by BFGoodrich Tires as one of their Performance Team Members, and was recently nominated for the Off-Road Motorsports Hall of Fame Industry Rising Star award.