What is the Ladies Offroad Convention?

The Ladies Offroad Convention is an action-packed, interactive 4-day weekend educating, motivating, and guiding all offroad ladies. The 2018 Convention will be held in Salt Lake City, UT August 2-5, 2018.  Ladies will have hands-on opportunities to learn all types of offroading skills and then we will take it inside to challenge our minds and learn from offroad ladies through their stories.

"As I travel across the country I am lucky to meet amazing offroad ladies, that all tend to say the same thing:  'I wish we had a safe place to learn' or, 'I don't know any other offroad girls like myself.'  Well, we are answering both of those requests all while hosted by my team and myself in a fun and exciting style that we love to provide!  This is a first in the Offroad Industry and I am excited to provide a platform for Ladies to shine!"  ~ Charlene

Click here to check out last year's event.

2018 Ladies Offroad Convention

Who is Invited?

YOU!  Every offroading Lady out there should be in attendance!  Whether you are a driver, co-driver,  racer, passenger, mother, business owner, worker, or hobbyist, you are welcome. We aim to meet the needs of every lady who loves offroad by providing a space to learn more about offroad activities, plus share experiences and stories with other ladies that share the same passion.

Ladies at every level of offroading will find something to participate in and push themselves to learn more in a comfortable and fun environment.  4x4, MX, ATV, SXS Enthusiast, Racers and Business Owners are encouraged to meet like-minded ladies.  No vehicle is necessary, in fact, it is discouraged.

Ladies 18 years or older are welcome.  Mothers or guardians, feel free to bring your daughter. 13+ years old can attend accompanied by an adult.


WHEN:  Thursday, August 2, 2018 to Sunday, August 5, 2018
WHERE: Salt Lake City, UT
LIMIT:  Attendance is limited and will sell out. First 50 to pay in full will receive a special gift.
PRICE INCLUDES:  Two days of Instruction + Exciting Adventure + Multiple Activities & Parties + All Meals for 4 days + Transportation to & from Airports and Events. Essentially, it is an all inclusive-price. You are responsible for your travel expenses to Salt Lake City, lodging, and any additional alcohol beverages.

$500 Per Person + you can add one friend or family member for only $250! Buy One, Get One Half Off!

  • Save Your Place non-refundable deposit of $100 is available today. Registration must be paid in full by July 31, 2018 or the opportunity will diminish as seats are filled. Click here to save your spot!
  • Price is all-inclusive, excluding travel, lodging, and alcohol. 
  • Reserve your hotel room -group rate information, and traveling to the event: click here.
  • Minimum 18 years old, 13+ years old if accompanied by an adult.



Thursday we will start the activities as soon as you arrive and check-in with our welcoming staff.  There will be a dozen stations set up around the conference room where you can learn something new or test your skills.  Simple, fun but may also be challenging.  Our vendors and partners will also have booths to stop by.  Of course we will add a little competitive spirit to the afternoon, so don't plan on coming in at the last minute.

Some examples of a station would be "How to make a Rescueband Bracelet", "How 4-Wheel Drive is Engaged, the Mechanics", "Tricks and Tips for Cooking over a Campfire", "How to Tie Knots".  Each station is built to be a casual 15-20 minute stop.  

These unique stations will be ideas of, and hosted by, our 2016, 2017 and 2018 Ladies Offroad Challenge Top 10, and our Brand Ambassadors.  You will get to meet and interact with ladies you have cheered on during the challenges and events throughout 2016, 2017 and 2018!



On Friday, you will get the chance to choose 3 seminars of your choice in addition to one required seminar that everyone will attend. The seminars are built around various aspects of offroading. We encourage you to attend one where you feel confident in knowing most of the information and can sharpen your skills and then, step outside of your comfort zone and attend seminars that push you to try something new or attack a skill you have always wanted to learn.

All of the seminars are hands-on and may be outside or inside, depending on the topic. The "Offroad Recovery & Driving" seminar will be required and will cover safety, spotting, and pulling a winch line!  (Don't worry, it's actually fun!)  Additional seminar topics will include: "Recovery 101", "Recovery 202", "Welding 101", "Welding 202", "How to Read a Map", "Outdoor Photography", "How To Back Up a Trailer", "Racer Strategy", "Offroad Marketing for Business and Racing", "Vehicle Sympathy and Maintenance", "Navigation 101", "Offroad Business Round Table", "Kids on the Trails", "Cooking Outdoors", "Overlanding 101", and more.  If you have a seminar topic that interests you, please email us for consideration.

You will be able to choose your 3 seminars in order of registration. Register early to be at the front of the line! Seating for some seminars may be limited and will sell out.



Salt Lake City offers a variety of outdoor activities for offroad enthusiasts. On Saturday morning we will leave the comforts of the convention center and head to the Utah Motorsports Campus that is a auto, offroad, motorcycle, bicycle and kart racing facility that has multiple tracks including a dirt short course track used for Lucas Oil Offroad Racing and a man-made rock crawling area where W.E. Rock Rock Crawling Nationals have been held multiple times.  
We have a full day planned with different opportunities to try something new and step outside of your comfort zone thanks to the Ford Performance Racing School. We will be split into groups and rotate through different stations.  Learning is at the base of our day, but I guarantee there will be some huge smiles as you put your hands on steering wheels and try a new technique, take a moment to understand the dynamics of the vehicle in different settings, and appreciate the museum of historical cars and trucks.
Once our day is over, we will be shuttled to another location for a very special evening of dirt racing.  As soon as final details are confirmed, we will release this wild adventure!


Nightly Speakers


Thursday and Friday evenings we will utilize our time learning from some of the strong women in the Offroad Industry.  Each has a completely different story, outlook and communication style to deliver a motivational and intriguing message. 

Excellent Food

We love to indulge in excellent food and we have scoped out the best opportunities for our breakfasts, lunches and dinners - and of course snacks!  We are aware of special diets and can help accommodate them. 

Theme Parties Every Night


We like to party!  Each night we will host a themed party that will bring some entertainment and fun to the dance floor along with a fun offroading style activity. Enjoy a nice glass of wine with new friends or hop out onto the dance floor and show off your skills!

Small Business


Owning a Small Business is a challenging tasks - we know!  Meet with other like-minded offroad business owners in a round-circle environment to work through challenges and solutions.  Charlene will also offer multiple classes on business and marketing.


Lady Racers, we will have a couple high-level racers that you can learn from.  Understand more about Racer Marketing and Strategy, what racing is off the track and on the track, plus network with other racers that can help with building your competitive advantages.  Guaranteed to leave with a solid fan base too!

Meet People


All the ladies in attendance will be similar in nature to yourself.  Fun, excited to learn, willing to jump outside the box, and looking to meet others. Through different activities you will get to meet and work with the whole group.  We encourage you to enjoy the friend that you came with, but nurture the new friendships that you can both build.



Who doesn't like to shop?  We will have our Ladies Offroad Network store open, featuring new items, trinkets, and offroad products.  We will have the I'm Not Just a Girl line on display alongside our Partner and Sponsor booths that will be offering special discounts and opportunities specifically for the Ladies in attendance.

The industry professionals working the booths are here specifically to help engage, educate, and encourage women in offroading. So, please take time to speak to each and utilize their knowledge in this unique opportunity. 



Giving back, helping others, and being kind are extremely important to Charlene. The final event of the Ladies Offroad Convention weekend will be built around helping ladies that are currently residing in a homeless shelter understand their vehicles better. Some have kids that will join us and get to see a Jeep for the first time.  We will be packing backpacks with car care products, donations will be welcome - Contact us for specifics. 

This event is listed as an optional event to allow ladies to travel early if needed. We sincerely hope that everyone will have the opportunity to stay and participate.