About the Challenge
The Ladies Offroad Challenge (AKA Ladies Co-Driver Challenge) finds special ladies to join Charlene Bower from Bower Motorsports Media at specific offroad events throughout the year. The challenge consists of an online application, social media votes of confidence, interviews, and internal judging. A weekend of offroad training narrows down the top finalists.
Who is Charlene Bower?
Charlene Bower grew up in an off-roading family, enjoying annual trips to Dumont Dunes, the Rubicon, and other iconic off-road destinations. Charlene's first job was changing dirt bike tires at a motorcycle shop in Northern California. She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media in 2009. In just seven short years, she has built a media empire using trending media and communication platforms supplying the backdrop for some of the most successful racers, events and companies in the 4x4 market. Filling needs, she has built brands that include the online talk show Bower Power Hour, Race Team Store online marketplace, I'm Not Just A Girl clothing and jewelry line, Ladies Offroad Network website and events devoted to women offroaders, and Racer Marketing School for online education.