About the Challenge


The Ladies Offroad Challenge (AKA Ladies Co-Driver Challenge) finds special ladies to join Charlene Bower from Bower Motorsports Media at specific offroad events throughout the year. The challenge consists of an online application, social media votes of confidence, interviews, and internal judging. A weekend of offroad training narrows down the top finalists.

This challenge is for Ladies Only! You can read more about this year's events here. If you think you have what it takes to join Charlene for one of these off-road events, find out how to enter here.

Who is Charlene Bower?

charlene bower ladies offroad network

Charlene Bower grew up in an off-roading family, enjoying annual trips to Dumont Dunes, the Rubicon, and other iconic off-road destinations. Charlene's first job was changing dirt bike tires at a motorcycle shop in Northern California.  She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media in 2009.  In just seven short years, she has built a media empire using trending media and communication platforms supplying the backdrop for some of the most successful racers, events and companies in the 4x4 market. Filling needs, she has built brands that include the online talk show Bower Power HourRace Team Store online marketplace, I'm Not Just A Girl clothing and jewelry line, Ladies Offroad Network website and events devoted to women offroaders, and Racer Marketing School for online education. 

Charlene doesn't spend all of her time behind a desk; she's actually a dirt bike rider, hard core wheeler, and the only female member of the Arizona Undertakers 4x4 club. In 2014 and 2015, she earned the title of "Fastest Girl Up Backdoor" at the King of the Hammers Backdoor Shootout. With different contest winners in her co-driver seat, her teams took 2nd place in RallyVenture in 2015, and in 2016, they placed 2nd in the Pro Class at 36 Hours of Uwharrie and 1st at Rebelle Rally.
Charlene has been recognized by BFGoodrich Tires as one of their Performance Team Members, and was recently voted by peers as the Off-Road Motorsports Hall of Fame Industry Rising Star. In 2017, Charlene obtained her training certification from the International 4-Wheel Drive Trainers' Association. Charlene champions for women in offroad. In 2016, Charlene hosted the 1st annual Ladies Co-Driver Challenge. The wildly successful contest had entries from 91 women wheelers across the country, vying to have an opportunity to go on the road with Charlene to some of the top events in North America utilizing the BFGoodrich Tires Jeep.
"I am honored to have had the opportunity to work in different segments of the offroad industry for 22 years!  I am enjoying the opportunity to give back with my knowledge - helping racers be more successful off the track, enthusiasts be more successful behind the wheel, and businesses gain unique media exposure."

FAQ & Event Info

Step Outside the Box

You Can Have this Experience

Put Your Hat in the Ring

I Want to Enter

Don’t Overthink It

Check Out Last Year's Challenge!