About the Event
The 2017 Ladies Offroad Convention held in Colorado Springs, CO August 3-6, 2017 is an action-packed, interactive 4-day weekend educating, motivating, and guiding all offroad ladies. Ladies will have hands-on opportunities to learn various offroading skills from industry professionals, meet other ladies with the same interests, and challenge themselves with fun and exciting adventures.
"As I travel across the country I am lucky to meet amazing offroad ladies, that all tend to say the same thing: 'I wish we had a safe place to learn,' or 'I don't know any other offroad girls like myself.' Well, we are answering both of those requests all while hosted by my team and myself in a fun and exciting style that we love to provide! This is a first in the offroad industry, and I am excited to provide a platform for Ladies to shine!" - Charlene Bower
This page will be updated throughout the event duration.
Day 1 - Thursday, August 3, 2017
The 2017 Ladies Offroad Convention kicked off at Hotel Eleganté in Colorado Springs. The ladies picked up their badges before heading to activity stations. In the evening, they gathered for dinner and a presentation by Charlene Bower, "Your Own Journey." Then, they competed in a blindfold driver/co-driver race during the Wild Wacky Top party!
Ladies Offroad Convention Day 1 - Wacky Wild Top Night with "It's Your Journey"... #ladiesoffroadconvention
Posted by Ladies Offroad Network on Thursday, August 3, 2017
Speaker: Charlene Bower
Owner, Ladies Offroad Network
Since founding Bower Motorsports Media in 2009, Charlene Bower has built a media empire supplying the backdrop for some of the most successful racers, events, and companies in the 4x4 market. To fill needs, she has created brands that include the online talk show Bower Power Hour, Race Team Store, I'm Not Just A Girl, Offroad Marketing School, and Ladies Offroad Network. In addition, she is a successful offroad competitor with multiple placings, including 1st place in the inaugural Rebelle Rally. Charlene is a BFGoodrich Tires Performance Team Member, an Off-Road Motorsports Hall of Fame Industry Rising Star, and is an I4WDTA certified trainer.
Special Guest: Brad Lovell
Brad Lovell has proven himself as one of the most versatile off-road drivers in North America. In 2012, he won the PRO Light TORC Championship and has been a multi-time class winner at the Baja 1000. Also in 2012, Lovell was chosen as the Dirt Sports Driver of the Year. In 2017, Brad and his brother, Roger, won the Smittybilt Every Man Challenge at King of the Hammers for the second year in a row.
Special Guest: Michael Morrison
I4WDTA® Master Trainer
In addition to being certified by the International 4-Wheel Drive Trainers Association, Michael Morrison is a Tread Lightly trainer, instructor at the Uwharrie Off-Road Training Center in North Carolina, and coordinator for BFGoodrich Tires 36 Hours of Uwharrie. He is also the director of recreational training and events at Overland Experts and co-owner of Two Guys Metal Fabrication.
Speaker: Cora Jokinen
President, Torq-Masters Industries Inc.
Cora Jokinen is a long time offroad enthusiast and former sponsored rock crawler for Aussie Locker, made by Torq-Masters Industries Inc. In 2014, Cora acquired Torq-Masters when the former owner, Bill Cole retired. As the owner and president, Cora is using her background in design to create innovative new products. After discovering a love for welding during college, Cora bought her first Miller welder and has since developed a relationship with the company. In 2016, Cora teamed up with Miller to promote their line of women’s welding protection and asked Ladies Offroad Network to host a welding contest in support of women welders around the country.
Day 4 - Sunday, August 6, 2017
After a delicious brunch, gifts, and raffle, the ladies who were not leaving until later went with Charlene to Family Life Services. Within an hour, they raised $429 for vehicle supplies. The mothers loved the gift baskets and other goodies, but what they were most excited about was learning vehicle maintenance. Meanwhile, the children took turns riding in Jeeps.
About Family Life Services
With a rich tradition of helping the needs of changing families, Family Life Services has its’ roots in a history serving Colorado Springs. Originally an orphanage named The Christian Home for Children, the 2.5 acre property, donated to John and Nan Walden, became home to 34 orphaned children in 1942 before ultimately refining its’ mission in the 80’s to focus on rebuilding the lives of single moms and their children.
Committed to nurturing and preparing single-parent families deal with overwhelming challenges, Women of Courage merged with Family Life Services in 2012 to reach further into a community of need. The combined effort delivers even greater continuum of care, which includes encouraging healing and self-sufficiency by providing low-fee, onsite living quarters, professional counseling, one-to-one mentoring, crisis assistance and life skills development. With a shared mission to afford each mom a safe, structured environment in which to rebuild their families, Family Life Services and Women of Courage Community Outreach are dedicated to expanding their networks and resources in order to make an even greater difference.